Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.
Local SEO is simply the practice of building reliability and relevant signals around specific physical location. The main focus of Local SEO is to get your business and website listed in every place where a potential customer might look for the products and or services that your local business provides. Local SEO only involves activities that facilitate the movement of traffic towards a physical brick and mortar establishment or a region of business exclusivity. If a business isn’t optimized for regional keywords, it could lose out to nearby competitors. Any company that has a physical location and wants to target a location-specific demographic should use SEO Trust’s proven Local SEO tactics to capture new customers.
While high quality and relevant links help increase the relevance and authenticity of a website in the eyes of Google, Local SEO also requires the creation of Citations. A citation is simply the mention of your business name, physical address and phone number on the internet. Therefore, being consistently cited on all the relevant and important places within your niche, increases the relevance and authority of your business in the eyes of Google. Each citation validates the existence of your business at a certain geographical location, thereby increasing the chances of your business appearing in any search related to your niche and geographical location, including Google’s coveted “3-pack.”