Video Marketing

1. What can I expect from video marketing?

• Video marketing is no longer just a trend. It’s been rapidly growing as a marketing tool for years now and has recently evolved into a crucial component of highly effective marketing. Some of the most popular social media platforms not only allow you to post video content, but have recently focused much of their performance around their video-sharing options and functionality.
• Roughly 500 million people are viewing videos on Facebook every day, and it’s predicted that video content will account for around 74 percent of all web traffic in the coming year.

2. Could video improve my SEO?

• Search Engine Optimization means to optimize the way Search Engines deliver appropriate, relevant, high-quality information to people searching for an answer or resource. SEO is incredibly important, and instrumental in driving traffic to your website. Video has been, and still is, a digital asset that search engines favor, especially if its content proves to be relevant to your site, your business and toward delivering important information to those in need. Video helps do all of those things in an engaging powerful way.
• Not only can you optimize your video content with keywords and links in the titles and descriptions, but video is particularly effective at earning social signals, which are a big factor in search engine rankings. Not to mention that being video in itself will help give it a boost on not only Google’s search rankings but YouTube’s as well.

3. Could video marketing increase brand awareness?

• People are more likely to interact with video content than they are with any other type of content. This means that they are more likely to comment on videos, like your videos or share them. When followers share, like or comment on your content, these videos are more likely to be seen by their connections, and so brand exposure grows with sharable video content.

4. Could video help build trust?

• Video allows you to put a face to the brand, and literally show the real people who represent your brand: employees, leaders, or customers who thrive thanks to your brand’s products or services. This makes it easier for audiences to connect, relate and engage with your brand, which is something many businesses have difficulty doing with just written content.
• Video helps you show a realistic view of your company and allows you to speak directly to your audience.
• The more helpful and informative your video is to your audience, the stronger your brand authority becomes.

5. Could video marketing improve customer retention?

• People are more likely to watch videos than read written content. This is in part because people are extremely visual. Research has shown that people are more willing to watch an entire video than they are to read through an entire written article. This means that they will stay on your page for as long as the video is playing. This, in turn, gives you the chance to deliver your message in an effective and succinct way that written text often has trouble accomplishing.

6. Why use SEO Trust’s Video Marketing Services?

• Video content can help you achieve many marketing goals, but the process of crafting a strategy and developing video content that fits that strategy can be more involved than many people typically realize.  This is where the help of SEO Trust’s professional video marketing services can help. The main goal is to create content that engages your audience but also reflects your brand image: professional, high quality, interesting, unique, and more. Working with SEO Trust is the best way to achieve this.