SEO NURTURE

SEO NURTURE

The SEO NURTURE campaign package is designed to jumpstart your rankings and generate local organic traffic from major search engines and multiple social media platforms on a monthly basis.

1,000Monthly

PURCHASE SEO NURTURE

EXECUTIVE SUMMARY

The purpose of this SEO NURTURE campaign is to dramatically increase the amount of targeted traffic to our Client’s website through higher rankings in major search engines like Google, and to increase their user engagement and brand awareness from social media platforms like Facebook, Twitter, Google , and YouTube. This will be accomplished by 1) properly optimizing our Client’s website 2) building the authority of our Client’s website in the eyes of the major search engines and 3) executing an effective social media campaign designed to boost our Client’s online visibility and sustain user engagement.


Our SEO NURTURE campaign will consist of the four following phases:

  1. Site Review
  2. Site Strategy
  3. Site Optimization
  4. Social Media Optimization

The goals of this SEO NURTURE campaign:

  1. Increase conversions, leads, and sales
  2. Increase targeted traffic
  3. Higher rankings in search engines
  4. Increase brand awareness

SITE REVIEW

The first step of this campaign will be a thorough review of our Client’s entire website. We want to know and understand every detail of their website so we can leverage all of our Client’s strengths and improve all of our Client’s weaknesses. The SEO Trust team will review our Client’s company, competitors, and customers; as well as identify all strategies and challenges for this SEO NURTURE campaign.

Site Review Tasks:

  • Thorough review of company, competitors, customers; define all goals
  • Complete website audit and individual web page audits
  • Competitor website audit and web page audits (high ranking sites only)
  • Keyword research, analysis, and selection
  • Google analytics review
  • Verify and review schema
  • Verify and test site as mobile responsive
  • Review social media channels
  • Verify and review Google maps profile
  • Verify and review Google business profile
  • Verify and review Bing business profile

SITE STRATEGY

During this phase of the SEO NURTURE campaign we will develop an in-depth content, optimization, and conversion strategy to achieve all goals that were listed under “Executive Summary.”

Site Strategy Tasks:

  • Team brainstorming sessions
  • Develop baseline report
  • Develop on-page optimization strategy
    1. Optimize title tag
    2. Optimize META tags
    3. Optimize schema
    4. Create Google Webmaster and Google Analytics accounts
  • Develop off-page optimization strategy
    1. Search engine submission
    2. Classified submissions
    3. Local directory submissions
    4. Local business listings
    5. Map profiles
  • Develop unique creative content for link building strategy
    1. Write unique articles to submit
    2. Write unique material for blog posts
    3. Write unique material for social bookmarks
  • Set goals (traffic, primary conversions, secondary conversions)
  • Identify all key phrases and targeted landing pages
  • Identify key metrics of success (user flow, analytic goal setting, etc)

SITE OPTIMIZATION

The purpose of Site Optimization is to make sure your website and landing pages are properly optimized for the major search engines by carefully executing the approved strategy brief.

Site Optimization Tasks:

  • Execute on-page optimization strategy
    1. Install optimized title tag and meta tags
    2. Install and validate schema
    3. Install Google Webmaster and Google Analytics tracking codes
  • Execute off-page optimization strategy
    1. Search engine submissions
    2. Classified submissions
    3. Local directory submissions
    4. Local business listings
    5. Map profile submissions
  • Submit unique creative content to obtain 1st tier links to website
    1. 5 permanent high domain authority pbn blog posts
    2. 10 high domain authority web 2.0 property submissions
    3. 20 high quality social bookmarking posts
    4. 20 high DA (domain authority) social profiles
    5. 10 niche related blog comments
    6. 10 high DA (domain authority) edu/gov links
    7. 1 PA (page authority) 28 tumblr blog posts
    8. 1 PA (page authority) 35 tumblr blog posts
    9. 1 high authority guest postings
  • Submit unique creative content to obtain 2nd tier links that point to 1st tier posts
    1. 500 tier 2 profile links drip fed to google indexer
    2. 500 tier 2 contextual backlinks drip fed to google indexer
    3. 300 tier 2 social bookmark links drip fed to google indexer

SOCIAL MEDIA OPTIMIZATION

While our expert search engine optimization service ensures our Client’s website ranks at the top of the search engines, Social Media Optimization provides powerful backlinks to their website, increases their online visibility, and enhances their brand awareness, with an end result of increased user engagement and conversions. Please note that we build all our 1st tier and 2nd tier links from actual human created social and video sharing accounts that we continue to grow and nurture over time. Our link building and indexing mimic human behavior, we do not use robots or link farms.

Social Media Optimization Tasks:

  • Review of approved strategy brief
  • Execute video marketing strategy
    1. Produce a professional review video from an actual review
      1. Upload professional review video to client’s YouTube channel
      2. Submit professional review video to over 60 YouTube RSS feeds
      3. Ping and index professional review video and RSS links to google
      4. Embed professional review video on high authority video sharing sites
      5. Syndicate professional review video to high authority social media sites
      6. Index all video syndication and embed links via a 10 day drip feed to google
    2. Create 2 YouTube live events on 1 high ranking YouTube channel
      1. Produce and stream video content during all 2 live events
      2. Syndicate YouTube live event links to high authority web 2.0 accounts
      3. Index all syndicated live event links to via a 10 day drip feed to google
    3. Produce 1 hi-definition commercial video logo intro to enhance brand awareness
    4. Produce 1 hi-definition commercial video logo outro to enhance brand awareness
  • Submit one nationwide press release and video to all major media news organizations
    1. Ping all press release links from print, television, radio, and online media outlets
    2. Index all press release links from print, television, radio, and online media outlets to google
  • Execute social media sharing strategy to build page authority
    1. 2 shares from each of the following 18 social media platforms: Facebook, MySpace, Twitter, LinkedIn, Flickr, Pinterest Pins, Reddit, StumbleUpon, folkd, Google , Tumblr, Saven’keep, Plurk, Delicious, Slash.Dot, Pearltrees, DeviantArt, Raptr.

MONTHLY SITE OPTIMIZATION

Now that the Client’s website is properly optimized and they now have a healthy social media presence, SEO Trust must continuously work to grow and improve the authority of our Client’s site. The purpose of our Monthly Site Optimization is to increase our Client site’s authority in the eyes of major search engines. A properly optimized website with high authority will start to rank higher in search engines. However, our goal is more than higher rankings. We want our Client’s ranked at the top of page one for all their targeted keywords and phrases. While the majority of our site optimization tasks will remain steadfast throughout the life of our contract, each month is additionally assigned a set of “Specific Tasks,” unique to that particular month, designed in such a manner that mimics the natural growth of an authority site to the search engines.

Monthly Site Optimization Tasks:

  • Continued execution of strategy brief
  • Creative and strategic content creation
    • Additional video creation and marketing
    • Article writing and submission
    • National press release submissions
    • Updated professional review videos
    • Article creation and syndication
    • Blog creation, writing, and posting
  • Optimize onsite and offsite creative and strategic content
  • Reputation Management
  • Link bait creation and execution
  • Strategic adjustments and pivots
  • Managing content calendar
  • Link earning to above creative and strategic content
  • AB Testing
  • Qualitative and quantitative analysis

Month Two Specific Optimization Tasks:

  • Create 5 High DA Web 2.0 Blogs
  • 5 High Quality Social Bookmarking Posts
  • 10 Niche Related Blog Comments
  • 1 Niche Guest Postings
  • 100 Social Signals from Facebook, Twitter, Google , and Pinterest

Month Three Specific Optimization Tasks:

  • Create 5 High DA Social Profiles
  • 5 High DA Edu/Gov Links
  • Create 5 High DA Web 2.0 Blogs
  • 10 Niche Related Blog Comments
  • 1 Authority Guest Posting
  • 100 Social Signals for All Web 2.0 Blogs
  • 50 Social Signals from Facebook, Twitter, Google , and Pinterest

Month Four Specific Optimization Tasks:

  • Create 1 HD Video and Share
  • Embed HD Video on 10 Web 2.0 Blogs
  • 5 High DA Social Network Shares
  • 10 Niche Related Blog Comments
  • 1 Niche Guest Posting
  • 75 Social Signals from Facebook, Twitter, Google , and Pinterest

Month Five Specific Optimization Tasks:

  • 1 New Article Posting on all 10 Web 2.0 Blogs
  • 1 PDF/Slide Creation and Share
  • 1 Authority Guest Posting
  • 5 Niche Related Blog Comments
  • 50 Social Signals from Facebook, Twitter, Google , and Pinterest

Month Six Specific Optimization Tasks:

  • 1 Niche Guest Posting
  • 1 Authority Guest Posting
  • 10 Niche Related Blog Comments
  • 100 Social Signals from Facebook, Twitter, Google , and Pinterest

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